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The Coca-Cola company built on its considerable success in selling and marketing beverages by introducing Dasani bottled water in 1999. The brand aims to dilute the market share of Aquafina, which is owned by rival PepsiCo. After a consumer backlash against the wastefulness of selling water in plastic bottles, Coca-Cola announced it would bottle Dasani using 30% plant-based materials in 2010.

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The bottled water is derived from tap water, which is then filtered to remove impurities. After the filtering process, trace amounts of minerals are added to give Dasani water a better flavor. Dasani water is also now available in fruit flavors for an added kick. Save money on the popular bottled water with online Dasani coupons.

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Dasani Water Coupons

Dasani is sold across the world, with markets in Canada, Latin America and the United Kingdom. The ad campaign for Dasani in the U.K. featured an amusing misstep when American ad executives advertised the water as “bottled spunk,” unaware of the sexual meaning of the term in British slang. Sales of Dasani water did not take off in the U.K., and the company canceled planned launches in France and Germany.

The history of bottled water makes for an interesting case study in marketing, as water is readily available and free of charge in most of the U.S. The advent of bottled water coincided with the rise of single-serve plastic bottles, which allowed for water to become both portable and personal. In 2007, Americans drank 50 billion single-serve bottles of water. Save money on other brands of bottled water with online Pellegrino coupons.

Dasani bottled water crested the wave of popularity, and has adapted to a more environmentally conscious market. All Dasani water bottles are recyclable, and the company emphasizes it has also reduced packaging to reduce waste. Dasani has also introduced some flavored waters to appeal to customers who hanker for a dash of fruit flavoring with their water. Dasani is available in flavors of grape, lemon, strawberry and raspberry. Conserve cash with online Dasani coupons.

The Coca-Cola company continues to expand its offerings of flavored water and healthy beverages. Coca-Cola purchased Odwalla, a juice company focused on healthy offerings, in 2001 for $181 billion. Along with Dasani, Odwalla is now available in the 30% plant-based bottles.